Philip Sugai

Professor Philip Sugai

Philip Sugai

MBA (Marketing and Operations Management)
New York University Stern School of Business

PhD (Global Information and Telecommunications Studies)
Waseda University

Dr. Sugai joined Doshisha Business School in 2013 where he teaches Marketing, eMarketing, Marketing Research, Green Marketing and other Marketing-related courses. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata since 2002.

Dr. Sugai’s primary research interests are focused upon mobile, wireless and ubiquitous services and their impact on consumers, markets and societies. His research has been published in a number of internationally recognized journals, and he has been quoted by a wide range of news and media publications including Forbes Magazine, The New York Times, Bloomberg, Business Week, Computer World, Network World, and Wireless Week. He is the lead author of The Six Immutable Laws of Mobile Business by Wiley Inderscience published January 2010.

He received his Doctoral degree from Waseda University’s Graduate School of Global Information and Telecommunications Studies and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and as a marketing consultant for Advantage Marketing Information.

  • Marketing
  • Sustainable and Responsible Marketing
  • e-Marketing
  • Marketing Research
  • Critical and Analytical Thinking
  • Master Thesis and Research Project I, II, III

Area of Expertise
  • Marketing