Professor Sugai joined Doshisha University's Graduate School of Business in 2013 where he teaches classes on Marketing, eMarketing, Marketing Research and Sustainable & Responsible Marketing to global MBA students from more than 30 countries around the world. Prof. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Prof. Sugai is the author of two books, (Routledge, 2021) and (John Wiley & Sons, 2011) and has published case studies which are available through the Harvard Business School Publishing website on Suntory Whisky, Nestle’s KITKAT in Japan, Hosoo (a 330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.
He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
- Sustainable and Responsible Marketing
- Marketing Research
- Critical and Analytical Thinking
- Master Thesis and Research Project I, II, III
Area of Expertise
- Responsible Marketing