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  3.  > Special Lecture by Senior Vice President, Brand and Advertising Development for Newell Brands

Special Lecture by Senior Vice President, Brand and Advertising Development for Newell Brands

Updated Dec. 21, 2017
It was a very big honor to welcome Ms. Hiroko Koide, Senior Vice President, Brand and Advertising Development for Newell Brands. Ms. Koide oversees all branding and advertising efforts across the entire portfolio of brands managed by Newell Brands, and shared her insights on effective marketing practice and brand portfolio management in both domestic and global markets.

Students were able to ask questions related to issues of brand creation and brand consolidation, and explore some of the finer details of advertising effectiveness for different types of brands.

Ms. Koide shared some of the most compelling advertisements that have been used within the Newell Brands portfolio to help emphasize her points.

On behalf of Doshisha Business School, we would like to extend our deep thanks and appreciation to Ms. Koide for taking so much time out of her busy schedule to speak with us and share her expertise and knowledge with Professor Sugai's Marketing class students as well as other members of the Doshisha Business School community.

We are definitely looking forward to her next visit to our campus some day in the future!
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