The Doshisha Global MBA will hold a mini-lecture and an admissions information session at the Doshisha Tokyo Satellite Campus on Friday, Feb. 17.
Starting at 18:30, Dr. Philip Sugai, Professor of Marketing at Doshisha University's Graduate School of Business, will explain why the concept of "The 4Ps" is officially outdated, and why marketer and companies who are still using them in their marketing strategies are now at a competitive disadvantage. Professor Sugai will also outline the newest thinking in Marketing related to how companies and their executives can create truly breakthrough products and services, and take time to answer questions from participants.
After this mini-lecture there will be an admissions information session and time for questions and individual consultations.
Please join us from the beginning of the session.
Registration is required
, please send an email to email@example.com
to reserve your spot by February 13 (Mon.).
Click here for access information for Doshisha Tokyo Satellite Campus
We look forward to meeting you in Tokyo!
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